Cookie Policy
Last updated: October 24, 2025
This Cookie Policy explains how MG Digital Media Limited ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://adesaplus.com ("Website") or use our mobile applications ("Apps"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. In such cases, our Privacy Policy will apply in addition to this Cookie Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, MG Digital Media Limited) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Types of cookies we use
We use two basic cookie types:
- Session cookies: Temporary files stored on your device until you log out or close your browser
- Persistent cookies: Stored on your device for up to 13 months or until you delete them
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Apps to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
Cookie categories
1. Essential website cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. These cannot be disabled without severely affecting your use of our service.
Examples include:
- Authentication cookies
- Security cookies
- Load balancing cookies
- Payment processing cookies
2. Performance and functionality cookies
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
Examples include:
- Preference cookies (language, region)
- Feature toggle cookies
- Video player settings
3. Analytics and customization cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
Examples include:
- Google Analytics cookies
- Mixpanel tracking cookies
- Microsoft Clarity cookies
- Custom analytics cookies
4. Advertising cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Examples include:
- Google Ads cookies
- Facebook Pixel cookies
- Remarketing cookies
- Interest-based advertising cookies
5. Social networking cookies
These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites.
Specific cookies we use
The specific types of first- and third-party cookies served through our Website and Apps and the purposes they perform are described in the table below:
Essential website cookies:
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| __cf_bm | Cloudflare Bot Management - distinguishes between humans and bots | .paystack.co | http_cookie | 30 minutes |
| cf_clearance | Stores the proof of challenge passed for Cloudflare security | .paystack.com | http_cookie | 12 months |
| hubtel_session | Maintains session state for Hubtel payment processing | .hubtel.com | http_cookie | session |
| adesa_session | Maintains user session on adesa+ platform | .adesaplus.com | http_cookie | session |
| auth_token | Authentication token for secure access | .adesaplus.com | http_cookie | 7 days |
Performance and functionality cookies:
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| MR | Microsoft cookie used to measure site performance | .c.clarity.ms | server_cookie | 7 days |
| SM | Session monitoring for performance optimization | .c.clarity.ms | server_cookie | session |
| user_preferences | Stores user interface preferences | .adesaplus.com | http_cookie | 30 days |
| video_quality | Remembers preferred video streaming quality | .adesaplus.com | http_cookie | 30 days |
Analytics and customization cookies:
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| _ga | Google Analytics - distinguishes unique users | .adesaplus.com | http_cookie | 2 years |
| _gid | Google Analytics - distinguishes users | .adesaplus.com | http_cookie | 24 hours |
| gat_gtag* | Google Analytics - throttle request rate | .adesaplus.com | http_cookie | 1 minute |
| MUID | Microsoft Bing Analytics - user tracking | .bing.com | http_cookie | 13 months |
| _clck | Microsoft Clarity - user behavior analytics | .adesaplus.com | http_cookie | 1 year |
| _clsk | Microsoft Clarity - connects multiple page views | .adesaplus.com | server_cookie | 24 hours |
| mp_* | Mixpanel - product analytics tracking | .adesaplus.com | http_cookie | 1 year |
Advertising cookies:
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| __gads | Google Ads - measures ad interactions | .adesaplus.com | http_cookie | 13 months |
| __gpi | Google Publisher - ad personalization | .adesaplus.com | http_cookie | 13 months |
| _gcl_au | Google Ads - conversion tracking | .adesaplus.com | http_cookie | 3 months |
| _fbp | Facebook Pixel - advertising tracking | .adesaplus.com | http_cookie | 3 months |
| _fbc | Facebook - ad attribution | .adesaplus.com | http_cookie | 3 months |
| IDE | Google DoubleClick - targeted advertising | .doubleclick.net | http_cookie | 13 months |
Social networking cookies:
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| fb_social | Facebook social plugins | .facebook.com | http_cookie | session |
| twitter_sess | Twitter social sharing | .twitter.com | http_cookie | session |
Mobile app-specific technologies
In addition to cookies, our mobile apps use similar technologies including:
SDKs (Software Development Kits):
- Meta SDK: For analytics, advertising attribution, and social features
- AppsFlyer SDK: For mobile attribution, deep linking, and analytics
- Google Analytics for Firebase: For mobile app analytics
- Mixpanel SDK: For product analytics and user engagement tracking
- Microsoft Clarity SDK: For session recordings and heatmaps
Device Identifiers:
- IDFA (iOS Identifier for Advertisers)
- GAID (Google Advertising ID for Android)
- Device ID: Unique device identifiers for analytics
These SDKs and identifiers help us:
- Track app installations and user engagement
- Measure the effectiveness of our marketing campaigns
- Provide personalized content recommendations
- Improve app performance and user experience
- Enable social features and sharing
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our website footer. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.
Cookie management options:
1. Through our Cookie Consent Manager
- Access via the cookie banner on first visit
- Available anytime via "Cookie Preferences" link in footer
- Select categories to accept or reject
- Update preferences at any time
2. Browser controls Most browsers allow you to:
- View what cookies are stored
- Delete cookies individually or in bulk
- Block third-party cookies
- Block all cookies
- Set preferences for specific websites
3. Mobile app controls For mobile apps, manage preferences through:
- Device settings > Privacy > Advertising
- In-app settings menu > Privacy Preferences
- Operating system privacy controls
How to manage cookies in your browser
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information:
How to control tracking on mobile devices
For iOS devices:
- Go to Settings > Privacy & Security > Tracking
- Toggle off "Allow Apps to Request to Track"
- Manage app-specific permissions
For Android devices:
- Go to Settings > Privacy > Ads
- Toggle on "Opt out of Ads Personalization"
- Reset your advertising ID
Within the adesa+ app:
- Go to Settings > Privacy
- Manage analytics preferences
- Control advertising preferences
Advertising industry opt-outs
Most advertising networks offer ways to opt out of targeted advertising:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
- Network Advertising Initiative
Other tracking technologies
Web beacons
We use web beacons (also called tracking pixels or clear gifs) - tiny graphics files with unique identifiers that help us:
- Know when content has been viewed
- Measure advertising campaign effectiveness
- Understand user behavior patterns
- Improve site performance
Local storage
We use browser local storage to:
- Store user preferences
- Maintain session information
- Cache data for performance
- Remember user choices
Flash cookies (LSOs)
Although less common, some features may use Flash Local Shared Objects. Manage these through:
Do Not Track signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for handling DNT signals, and we do not respond to DNT signals at this time.
Third-party cookies
Our website may include functionality provided by third parties, such as:
- Video players (YouTube, Vimeo)
- Social media features
- Payment processors
- Analytics services
- Advertising networks
These third parties may set their own cookies, which are governed by their own cookie policies.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The date at the top indicates when it was last updated.
If we make material changes, we will notify you by:
- Displaying a prominent notice on our website
- Sending you an email (for registered users)
- Requiring renewed consent for non-essential cookies
Contact us
If you have any questions about our use of cookies or other technologies, please:
Email us at: privacy@mg.com.gh
Write to us at:
MG Digital Media Limited
Data Protection Officer
Adesa We
Kanda, Greater Accra
Ghana
Phone: (+233) 302 763 458